Keyword
Research
Targeting the right key words that your
potential customer is searching for is essential when
optimizing your website, or starting an Internet marketing
campaign, for maximizing both organic and PPC search
results. Finding words or phrases related to an industry
is the easy part. Using those words and determining
the user’s level of interest is a bit more complicated.
That is where Arcion, Inc. marketing & management
can help. We can optimize your ad campaign, based on
most relevant search terms, while maintaining user
level of interest in there purchasing process.
Online keyword research tools reference
websites
Google Adwords
Google Keyword Tools
https://adwords.google.com/select/tools.html
Overture “a Yahoo company”
Overture Keyword Suggestion Tool
http://inventory.overture.com/d/searchinventory/suggestion
Pay Per Click Search Engines & PPC
Bid Management Software Companies
Pay per click management is the foundation
of your PPC campaign. PPC management is based on three
principals:
• Click-Through-Rates (CTR)
• Cost Per Click (CPC)
• Return on Investment (ROI)
Click through rates are based on the
amount of impressions or how many times a specific
word or group of word phrases are typed on search engines.
A percentage CTR is measured by how many people click
on your ad out of those keyword searches.
Example: Say a keyword is searched 1000
times per month and out of that 1000 your ad produced
10% CTR, that would equal 100 clicks or visitors to
your web site.
CPC is the amount per click through
to your site. You are not charged for the amount of
impressions for a particular search phrase.
You Only Pay For Actual Visitors To
Your Website.
Return on investment (ROI) is determining
how much is spent for each particular keyword to the
actual amount of sales or actions contributed to that
search term. |
