Arcion Web Design
an Austin Website Design Company
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Website
Color Schemes
Color Theory and Web Design
What Color Combinations to Use on Your
Website
Website color themes are important for
both branding and aesthetics of a website. Research has
shown that the look of your website affects the behavior
of the visitor including whether or not they will trust
your business and purchase anything. Getting potential
customers to your website is only half the battle. |
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This is the easiest scheme. Chose one color and
make a few variations in its saturation and brightness.
Monochromatic colors work especially well in tables
or buttons.
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Website Samples
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Colors that are opposites on the color wheel are
complementary. Such colors tend to play off each
other. Use one as a back ground, and the other
as an accent color for important buttons or directional
purposes.
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Website Samples
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Choose three adjacent colors on the wheel. Adjust
with different values of brightness. Analogous
schemes are found often in nature (shades of blue
found in the sea for example) and effectively create
mood.
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Website Samples
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Triad (Equidistant)
Choose three colors that are equidistant from
each other on the color wheel. Black and white
can be added for different shades.
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Website Samples
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Choose three adjacent colors on the wheel and
add the complementary color of the middle hue.
The complementary color helps add balance.
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Website Samples
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