» Rule 1: Build for Speed Customers
simply will not wait for a slow loading website. Optimize
your pictures do not uses excessive graphics and be clear
concise and to the point. Use alt-text for your images
so that the website is still functional before the images
even load.
» Rule 2: Maintain Usability Familiar
straightforward websites sell and unfortunately the more
unique, unfamiliar, websites simply do not. Web design
should always be as simple as possible, logically constructed,
and intuitive. Organize information efficiently.
» Rule 3: Maintain Consistency Every
web page on a website should have a similar, look, color,
style, that ties everything together. Express your business
or personal identity through consistent styling of your
website. Consistency reinforces branding, increases familiarity,
and enhances user experience.
» Rule 4: Create an Identity A
vibrant personality that sets your business apart will
help lead you to success. A businesses personality lends
itself to the customers experience. Analyze your businesses
organization and product before creating a brand identity.
Does your identity accurately represent your business?
» Rule 5: Personalize for
the Customer Create meaning by enabling the
customer to modify there own internet experience. From
buying histories to product recommendations allowing
your customer to be a part of your website, your business,
will pull the customer into the website and increase
the likelihood they will revisit.
» Rule 6: Avoid Fads What
is hot today will be tacky tomorrow. Maintain good business
practice and recognize true innovation that enhances
customer experience and you bottom line.
